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As ethical shopping becomes more important to modern parents, baby gear is under increasing scrutiny. From organic cotton prams to sustainably harvested wood toys, the term "ethically sourced" is everywhere, but what does it really mean? In this post, we investigate the truth behind ethical sourcing in baby products, exploring supply chains, labour practices, and greenwashing, helping you make better choices in 2025.

As ethical shopping becomes more mainstream, parents are increasingly seeking baby brands that align with their values. From sustainable sourcing to transparent labour practices, 2025 is shaping up to be a promising year for conscious parenting. In this post, we explore which ethical baby brands are leading the way, what sets them apart, and how families can make informed choices that support both their children and the planet.