Is the SNOO Still Worth It in 2025?

By Jordan Malik, Family Gear Reviewer | Product Picks Column | Childcare Standards Council

When it launched, the SNOO Smart Sleeper was a game changer in the world of baby gear. This hi tech bassinet promised to soothe babies to sleep with gentle rocking and white noise, responding to their cries automatically. Fast forward to 2025, and you might be wondering: Is the SNOO still worth the price tag? After all, it’s one of the priciest pieces of baby equipment on the market.

As a family gear reviewer who’s tested countless sleep solutions, I’m here to give you the honest lowdown. Let’s explore what the SNOO offers today, who it suits, and whether it’s a sensible investment for parents in the UK this year.

Contact us to report infringement.

What Makes the SNOO Stand Out?

The SNOO is more than just a bassinet it’s an all in one, responsive sleep system designed to mimic the sensations babies experience in the womb. It uses:

• Gentle rocking motions, which adjust automatically based on baby’s fussing

• White noise sounds proven to soothe newborns

• A secure swaddle that keeps babies safely positioned on their backs

• An app that tracks sleep patterns and lets parents customise settings remotely

  
  

The idea is to help babies settle faster and stay asleep longer, giving parents a much needed break.

How Has the SNOO Evolved for 2025?

Since its US launch, the SNOO has seen some upgrades:

• Improved app functionality with more detailed sleep insights

• Better swaddle designs for different baby sizes and preferences

• Enhanced rocking motion algorithms tuned to more varied fussing patterns

• More widespread availability in the UK with delivery and customer support improvements

  
  

It remains at the premium end of the market, but its technology keeps pace with advances in baby sleep science.

Who Is the SNOO Really For?

1. Parents of Newborns Who Want Extra Support

If you’re a first time parent or find yourself exhausted from constant night waking, the SNOO can be a real lifesaver. The automatic rocking means you don’t have to get up for every little whimper, which can help everyone sleep better. Its design encourages safer sleep positioning, too.

2. Families Who Can Afford to Invest in Sleep

At around £1,000 (or more with extras), it’s not a purchase every family can justify. But if budget isn’t a major concern, the SNOO’s convenience and data driven insights may well pay for themselves in reduced stress and better rest.

3. Those Ready to Transition After Six Months

The SNOO is designed for babies up to six months or around 25 lbs (11.3 kg). For many families, this coincides with the period where babies begin to sleep longer stretches and move to cribs, so it’s not a lifelong investment but more of a short term sleep aid.

Where the SNOO Falls Short

Price Point

The cost puts it out of reach for most parents. There are cheaper bassinets and smart sleepers with some similar features but fewer bells and whistles.

Size and Portability

The SNOO is fairly bulky and heavy, making it less ideal if you want a travel friendly solution or need to move it between rooms regularly.

Limited Longevity

Since it’s designed only up to six months, you’ll still need a separate crib or cot after that, meaning another purchase and transition.

Tech Reliance

The SNOO relies on electricity and Wi Fi for full app features and motion control, which might be inconvenient in homes with unreliable connectivity or if you want a simple plug and play solution.

How Does the SNOO Compare to Other Sleep Solutions in 2025?

There are now many competitors and alternatives:

• SnüzPod offers a more traditional, budget friendly bedside crib with some safety focused features but no automated rocking.

• 4moms mamaRoo is a rocker rather than a bassinet but provides multiple motion settings and white noise.

• Babymoov’s Loola 3 in 1 offers soothing motions and sounds with a smaller price tag but less tech integration.

  
  

While none match the SNOO’s app based customisation and automated response, they might be better options for parents on tighter budgets or who want something lighter and more versatile.

Final Verdict: Is the SNOO Worth It in 2025?

If you’re looking for a premium, high tech sleep system that actively soothes your newborn, encourages safe sleep, and offers real time sleep data, the SNOO remains one of the best choices available. It’s particularly well suited to parents who value convenience and can absorb the upfront cost.

That said, if you’re on a budget, want something more portable, or are comfortable with simpler manual sleep aids, there are plenty of effective alternatives. Remember, no product can guarantee perfect sleep but the right environment and routine make all the difference.

In short, the SNOO is still worth it for some families in 2025, but not all. It pays to weigh your priorities, budget, and lifestyle before taking the plunge.